At Merena Promotion PLC, we are more than just a consultancy and event management company – we are architects of unforgettable experiences and catalysts for business success. Since our inception in December 2016, we have been driven by a singular vision: to provide comprehensive, all-inclusive services that empower our clients to thrive in an ever-evolving marketplace.
Our mission is simple yet profound: to deliver unparalleled business development and event management services to clients across the private and public sectors. We believe that every interaction – whether with our staff, clients, or guests – should be imbued with excellence, professionalism, and a genuine commitment to creating value.
We aspire to be more than just a consultancy and event management firm. We strive to be a beacon of innovation, integrity, and inspiration in our industry, setting the standard for excellence and redefining what it means to deliver exceptional service. Our vision is to be known, respected, and followed as a company that consistently exceeds expectations and leaves a lasting impact on everyone we encounter.
Our values serve as the guiding principles that inform everything we do. They are the foundation upon which our company is built, and they shape every decision we make. At Merena Promotion PLC, we are committed to:
– Commitment to Customer Service
– Building Relationships
– Creativity
– Integrity
– Attention to Detail
we offer comprehensive business consultancy services designed to help organizations navigate the complexities of the Ethiopian market and achieve their strategic objectives.
bringing creativity, professionalism, and attention to detail to every event we organize.
we bring together industry professionals, exhibitors, and buyers from various sectors, providing a platform for networking, and business development.
Whether you're launching a new product or expanding into new marketsour market research services can provide the insights you need to succeed.
provides strategic guidance, practical insights, and actionable recommendations to support informed decision-making and drive sustainable growth.
Mulufird Ashagrie, (General manager)
Mulufird Ashagrie Zewdu is a seasoned entrepreneur and business consultant with over 25 years of extensive experience in food security, livelihood development, value chain development, and agribusiness in Ethiopia. He holds an MBA in Entrepreneurship for Impact from Universita Cattolica, ALTIS Graduate School of Business & Society, Italy, and a Bachelor of Science in Statistics from Addis Ababa University, Ethiopia.
Mulufird has a proven track record of success in various leadership roles, including as the Owner and General Manager of Merena Market Promotion PLC, where he coordinates investment feasibility studies, undertakes market research, and manages overall company activities. He has also served as a Lead Consultant for market analysis projects in Uganda and as a Consultant for the Ethiopian Ministry of Industry through FAO’s support on value chain and agribusiness development.
Throughout his career, Mulufird has been actively involved in professional associations, including serving as a founding member of the Ethiopian Apiculture Board and ApiTrade Africa. He has also contributed significantly to international organizations such as APIMONDIA, where he served as President of the commission for Africa.
With a strong commitment to professional development, Mulufird has participated in numerous trainings and workshops, focusing on value chain analysis, business planning, project management, and entrepreneurship.
Mulufird’s expertise lies in private sector development, strengthening agricultural value chains, introducing new technologies, and providing targeted business development services. His dedication to promoting sustainable economic growth and improving livelihoods has made him a respected figure in the field.
Molla Jember
(chief Projects officer)
Molla Jember Kebede brings over twenty-five years of expertise in agricultural value chains, agribusiness, and cooperative management. With a Ph.D. candidacy in Rural Development, an M.A. in Regional and Local Development Studies, and a B.A. in Economics from Addis Ababa University, Molla’s academic foundation underscores his deep understanding of development dynamics within rural communities.
Throughout his career, Molla has spearheaded consultancy projects aimed at enhancing agricultural productivity and market access for smallholder farmers and SMEs. He has led assessments, strategic planning, and capacity-building initiatives, collaborating closely with stakeholders to implement sustainable solutions.
As an advocate for inclusive market systems, Molla has championed initiatives to empower women and youth in agribusiness, fostering entrepreneurship at the grassroots level. His expertise extends to training in value chain management, entrepreneurship, and cooperative governance, making him a valuable asset for organizations driving sustainable change in agricultural communities.
Molla Jember Kebede stands as a beacon of expertise and leadership in agricultural development, embodying the principles of innovation, inclusivity, and sustainable growth.
Desalegn Fantahun - Financial Management and Audit Expert
Desalegn Fantahun, is a professional with over 23 years of experience in Accounting, Finance & Admin, and Internal & External Auditing. He holds a Bachelor’s degree in Accounting from AddisAbaba University.
Throughout his career, Desalegn has held key positions in various organizations, demonstrating expertise in financial management and auditing. He has served as Senior Audit Manager at Kokeb & Melkamu Audit Partnership & Other Audit Firms, overseeing audit operations across different sectors.
Prior to his current role, Desalegn servedas Assistant Audit Manager at Fekadeab Goshme and Co. Chartered Certified Accountants and Authorized Auditors, playing a vital role in ensuring compliance with regulatory standards.
Desalegn’s experience extends to senior
finance positions, including Finance Manager at Sheba Flowers PLC, Omni
Agriculture Ltd., and Meseret PLC. He has conducted external audits for NGOs,
construction companies, import-export businesses, service providers, real
estate firms, and rental agencies, providing valuable insights and
recommendations for financial integrity and accuracy.
Wendwesen Yilma (Associate Event Marketing Officer)
Wendewesen Yilma is a driven professional with a profound enthusiasm for event management and promotion. With a wealth of experience gained at the Ethiopian National Theatre, Wendewesen has consistently demonstrated his adeptness in various roles. As a Program Production Promotion Advertising Expert, he has masterfully crafted advertising strategies to elevate program visibility and success. Wendewesen’s expertise extends to event coordination, where he has orchestrated seamless exhibitions and trade shows as an Exhibition Event Organizer, showcasing his meticulous organizational skills and attention to detail.
In addition to his prowess in event management, Wendewesen has also excelled as a Property Administration Officer, overseeing administrative tasks with precision and efficiency. His comprehensive approach to property management has ensured smooth operations and optimal utilization of resources. With a strong background in marketing, communication, and creative problem-solving, Wendewesen is poised to make significant contributions to any organization.
Yeshewa Masresha (Associate Media Promotion Coordinator)
Yeshewa Masresha is a dedicated and passionate individual with a strong commitment to excellence in every task. With a background in Journalism and Communication, she possesses a wealth of knowledge and skills in media production and communication strategies. Yeshewa’s journey began at Addis Ababa University, where she obtained a Bachelor of Arts in culture and communication followed by a Master’s degree in Journalism and Communication.
Equipped with her education, Yeshewa embarked on a career in media, where she has made significant contributions over the years. She has served as a Freelance Anchor and Producer at Fana Broadcasting Corporation, where she hosted television and radio news shows, conducted interviews, and produced compelling stories on a variety of topics. As the Assistant Editor in Chief, she demonstrated her leadership skills by planning and developing engaging content, organizing case stories, and overseeing a team of professionals.
In addition to her work in mainstream media, Yeshewa is the CEO and Founder of Impact Multimedia, a media organization dedicated to producing high-quality content for various platforms. She also owns and produces content for FAYDA YouTube Media, where she shares informative and entertaining videos with her audience. Yeshewa’s creative writing skills, combined with her expertise in hosting events and moderating panel discussions, make her a versatile professional with a passion for making a positive impact through media.
Step into the spotlight with Merena’s Events Section
Welcome to the upcoming African Aviation Expo, AfriAEx 2024, in conjunction with the 80th anniversary celebration of the International Civil Aviation Organization (ICAO). This event, organized collaboratively by the Ethiopian Civil Aviation Authority (ECAA), ICAO, and Merena, promises to be an unparalleled gathering of aviation industry professionals, thought leaders, and stakeholders from across the globe.
Experience the essence of our promotions and events in snapshots of excitement and elegance.
